Blog: Analysis of the Corporate Burn Rate The term burn rate became popular in the financial community around the year 2000. Companies and stock analysts started tracking burn rate as a financial measure during the dot-com era at the peak of the internet bubble because these companies were running out of capital. And is was a measure of how long can they keep operating.
Even with paying $4.50 a gallon for gas, I am willing to spend more money to make it a road trip than to fly. I would much rather be stuck in traffic and burning valuable fuel than be a treated poorly at the airport.