Strategic Management "Concepts and Cases" Tenth Edition
Author:  Fred R. David
Publisher:  Pearson Prentice Hall
ISBN:  0-13-150349-9 (0131503499)
Case Studies

Telecommunications
1. Verizon Communications, Inc. - 2004
2. Nextel Communications, Inc. - 2004

Airlines
3. Southwest Airlines Co. - 2004
4. AMR Inc. - 2004

Internet Companies
5. E*Trade Financial, Corp. - 2004
6. eBay Inc. - 2004
7. Amazon.com, Inc. - 2004

Retailers
8. The Kroger Company - 2003
9. Limited Brands - 2004
10. Wal-Mart Stores, Inc. - 2004
11. Target Corporation - 2003

Entertainment
12. Mandalay Resort Group - 2004
13. Royal Carribean Cruises Ltd. - 2004

Small For-Profit Business
14. The Quarry, Inc., Indoor Climbing Center - 2004
15. First Reliance Bank - 2003
16. Bridal Gallery - 2003
17. Champions Hydro-Lawn, Inc. - 2003

Nonprofit Organizations
18. The Audubon Nature Institute - 2003
19. Central United Methodist Church - 2004
20. The United States Postal Service - 2004
21. American Red Cross - 2004
22. The Classic Car Club of America - 2004
23. Utah Valley State College - 2004

Transportation
24. Harley-Davidson, Inc. - 2004
25. Winnebago Industries - 2004

Cosmetics
26. Avon Products, Inc. - 2004
27. Revlon, Inc. - 2004

Food and Beverage
28. Pilgrim's Pride Corporation - 2004
29. Anheuser-Busch Corporation, Inc. - 2004

Aerospace
30. Boeing - 2004
31. Lockheed Martin Corporation - 2004

Computers
32. Apple Computer, Inc. - 2004
33. Gateway, Inc. - 2004

Medical
34. Stryker Corporation - 2004
35. Biomet, Inc. - 2004

Sporting Goods
36. Nike - 2004
37. Reebok International, Ltd. (RBK) - 2004
38. Calloway Gold Company - 2004

Tobacco
39. UST Inc. - 2004
40. R.J. Reynolds Tobacco Company - 2004