Krispy Kreme Doughnuts Case Study Solution
Financial Statement Analysis
The Krispy Kreme Doughnuts case study solution solves the case on
financial statement analysis.  The structure of the solution is outlined
below and answers the questions included in the outline.  
Krispy Kreme Doughnuts, Inc. Background        
Corporate Profile        
Company Stores        
Domestic Franchise        
International Franchise        
Supply Chain Business Segment        

Problem Statement        
What is the Problem?        
How do you know it is a Problem?        

Common Case Study Questions        
#1  Who is the decision maker, and what are their responsibilities?        
#2  What is the issue and its significance?        
#3  Why has this issue risen and why is the decision maker involved?        

Analysis of the Case        
#1  Identify the issues        
#2  Analyze the case data        
#3  Generate Alternative Solutions        
#4  Select Decision Criteria        
#5  Apply Decision Criteria and Analyze Alternatives        
#6  Select and Implement Plan  

Analysis of Case Data in Exhibits
Exhibit 1 – Income Statements        
Exhibit 2 – Balance Sheets        
Exhibit 3 – Store Growth        
Exhibit 4 – Analysts’ Recommendations        
Exhibit 5 – Consensus EPS Estimates        
Exhibit 6 – Stock Price Patterns Relative to the S&P 500        
Exhibit 7 – Analytical Financial Ratios for Krispy Kreme        
Exhibit 8 – Analytical Financial Ratios for Quick Service Restaurants        
Exhibit 9 – Common Sized Financial Statements        

Case Specific Questions        
1. What can the historical income statements (case Exhibit 1) and balance sheets (case Exhibit 2) tell you about the financial health
and current condition of Krispy Kreme Doughnuts, Inc.? (Briefly consider the structure and relationship of the financial statements.
Does management have any discretion over how the accounts are estimated?)        
2. How can financial ratios extend your understanding of the financial statements? What questions do the time series (trend) of ratios
in case Exhibit 7 raise? What questions do the ratios on peer firms (comparables) in case Exhibits 8 and 9 raise? Which of the
comparable firms is truly a peer?        
3. Based on both the financial statements and the ratios, evaluate the financial health of KKD as of the year-end 2004. Be sure to
address the firm's liquidity, leverage, activity, and profitability.        
4. In light of your answer to question 3, what accounts for the firm's recent share price decline in 2004? To quote from the concluding
paragraph in the case: "Were the revelations about the company's franchise accounting practices sufficient to drive that much value out
of the stock? Were there deeper issues at Krispy Kreme that deserved scrutiny?"        
5. What is the source of intrinsic investment value in this company? Does this source appear on the financial statements? (Hint:
Compare the perspectives of finance and accounting.)        
6. Prepare a brief epilogue for this case.

What have been the developments since 2004?        
Stock Price        
International Expansion        
Change in Leadership        
Marketing Strategy        
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